Rezolve Ai Publishes Shopper Data

Rezolve AI has published new shopper behavior data revealing a significant shift in e-commerce. The data shows that 70% of purchases now occur after a single search, up from 60% in 2025, and long-form queries have increased from 25% in 2024 to 40% by February 2026. This indicates a move towards a 'zero-click economy' where shoppers expect systems to understand their intent fully. Leaders from Accenture, Fashable, EITC, Microsoft, PwC, Sonae, and RS Group plc discussed these trends at ShopTalk Europe. Daniel Wagner (businessman), CEO of Rezolve AI, highlighted that brands need infrastructure to understand intent and facilitate transactions. Microsoft representatives João Silveira and Radoslaw Pijik emphasized the emergence of new business models and the importance of 'AEO' in this evolving commerce landscape. Andrés Diego of PwC noted the rapid growth of generative AI retail traffic but also the challenge for CEOs to realize significant financial benefits from AI.