Pix Automático Drives Brazil Digital Economy
Analysis based on 8 articles · First reported Jun 11, 2026 · Last updated Jun 12, 2026
The growth of Pix in Brazil, facilitated by Ebanx, significantly expands the digital subscription economy by including millions of previously unbanked or under-credited consumers. This directly benefits global companies like Amazon (company), Canva, Hotmart, and NordVPN by increasing their potential customer base and transaction volumes in Brazil and other emerging markets. Payment infrastructure providers such as Stripe, Spreedly, and Zuora also see increased business opportunities through their partnerships with Ebanx.
Pix, the recurring billing feature of Brazil's instant payment system Pix, has completed its first year, becoming a crucial solution for recurring payments in Brazil. Ebanx, a global technology company, has been instrumental in its success, processing 38% of all Pix transactions. Data from Ebanx reveals that 64% of consumers using Pix are new users to digital platforms, unlocking access to the global digital economy for 60 million Brazilians without credit cards. Major merchants like Amazon (company), Canva, Hotmart, and NordVPN offer this solution through Ebanx. The feature has shown strong growth, with active enrollments increasing by 177% monthly and transaction value by 53% monthly since June 2025. Pix is also facilitating high-value business-to-business (B2B) transactions, accounting for nearly 90% of the financial volume processed. Ebanx is expanding its recurring alternative payment methods across 12 emerging markets, leveraging the success of Pix as a proof of concept.
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