Reebok India Sales Double, Expands
Analysis based on 7 articles · First reported Jun 14, 2026 · Last updated Jun 15, 2026
The significant growth and aggressive expansion plans of Authentic Brands Group — Reebok in India under Aditya Birla Fashion and Retail are expected to positively impact the stock performance of Aditya Birla Fashion and Retail, as Authentic Brands Group — Reebok emerges as a key growth driver. This also signals a robust and expanding sportswear market in India, potentially attracting further investment and competition in the retail sector.
Authentic Brands Group — Reebok's sales in India have more than doubled over the past three years since Aditya Birla Fashion and Retail acquired its India rights. The company plans to aggressively expand its retail network by adding 40-50 stores annually, targeting both metro and smaller towns across India. This growth is attributed to strong same-store sales, network expansion, and new product launches, such as the Multi-Court Shoes range. Vishak Kumar, Deputy Managing Director of Aditya Birla Fashion and Retail, highlighted the substantial untapped market opportunities and the brand's strong growth trajectory. The initial licensing agreement was secured by Aditya Birla Fashion and Retail with Authentic Brands Group in 2021, with Authentic Brands Group — Reebok now housed under Aditya Birla Fashion and Retail following a demerger.
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