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Tech market forecast

Omdia Forecasts XR Glasses Growth

Analysis based on 6 articles · First reported Jun 16, 2026 · Last updated Jun 17, 2026

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Attention
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Articles
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The market for XR headwear is expected to see a short-term decline in 2026, followed by a recovery in 2027, driven by a shift towards lighter XR glasses. This trend will likely benefit companies like RayNeo and XREAL, while putting pressure on companies like Meta Platforms and Apple Inc. to innovate in the headset segment or pivot to glasses.

Technology Consumer Electronics

Omdia, a technology research group, has released a forecast indicating a 12% decline in global XR headwear shipments to 6.2 million units in 2026. However, the market is projected to rebound in 2027, growing by 4.8% to 6.5 million units. This recovery will be primarily fueled by the rapid expansion of XR glasses, as consumers and manufacturers increasingly favor lighter form factors over bulkier devices. The tethered XR glasses segment, led by Chinese vendors like RayNeo and Xreal, is expected to see significant growth, reaching 900,000 units in 2026 and 3.8 million by 2030. In contrast, standalone XR headsets, including Meta Quest 3 and Apple Vision Pro, are forecast to decline by 15% in 2026, with contractions continuing into 2027. A return to growth for headsets is anticipated in 2028, contingent on Apple introducing a more accessible Vision Pro. Analysts George Jijiashvili and Qiran Ju from Omdia highlight that AI glasses are normalizing face-worn computing, paving the way for the industry's evolution towards slimmer XR glasses, with Meta Platforms and Alphabet Inc. already signaling this shift.

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Omdia, a technology research and advisory group, published a forecast predicting a decline in XR headwear shipments in 2026, followed by growth in 2027 driven by XR glasses. This forecast provides key insights into the future of the XR market.
Importance 90.0 Sentiment 20.0
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Apple Inc.'s Vision Pro is included in the standalone XR headset category, which is facing a decline. The market's recovery in this segment is contingent on Apple introducing a more accessible Vision Pro around 2028.
Importance 70.0 Sentiment 10.0
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Meta Platforms' Meta Quest 3 is part of the standalone XR headset category, which is projected to decline. However, Meta has prioritized AI glasses, indicating a strategic shift towards lighter form factors.
Importance 60.0 Sentiment 10.0
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Alphabet Inc. has signaled a direction towards XR glasses, emphasizing them at I/O 2026, aligning with the industry's shift towards lighter form factors.
Importance 60.0 Sentiment 10.0
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RayNeo is identified as a leading Chinese vendor in the tethered XR glasses segment, which is projected for significant growth, indicating a positive outlook for the company within this niche.
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XREAL is noted as a leading Chinese vendor in the tethered XR glasses segment, which is expected to experience substantial growth, suggesting a favorable market position for the company.
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Vivo is anticipated to make a more competitive push in the standalone XR headset segment, driven by Apple's potential introduction of a more accessible Vision Pro.
Importance 40.0 Sentiment 10.0
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Samsung Electronics is expected to make a more competitive push in the standalone XR headset segment, catalyzed by Apple's potential introduction of a more accessible Vision Pro.
Importance 40.0 Sentiment 10.0
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George Jijiashvili, a Senior Principal Analyst at Omdia, provided commentary on the growing consumer familiarity with AI glasses fueling the XR glasses segment.
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Qiran Ju, a Senior Analyst at Omdia, noted that bulky XR headsets struggle to demonstrate everyday utility for mainstream consumers, supporting the shift towards lighter form factors.
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Omdia related Apple Inc.
Apple Inc. AI licensee Alphabet Inc. Apple integrates Alphabet's Gemini AI models into its iOS and Apple Intelligence features, and receives substantial paym
Apple Inc. related Vivo
Meta Platforms competitor Alphabet Inc. Meta competes directly with Alphabet for digital advertising dominance and AI leadership, though it is also a major cust
Alphabet Inc. related Vivo
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