Advantage Solutions, Daymon Release Report
Analysis based on 6 articles · First reported Jun 16, 2026 · Last updated Jun 16, 2026
The release of the Summer 2026 Private Brand Intelligence Report by Advantage Solutions and Daymon Worldwide provides valuable insights into consumer purchasing behavior and the growing importance of private brands. This information can influence strategies for retailers and consumer packaged goods companies, potentially leading to shifts in market share and product development. For Advantage Solutions, this report reinforces its position as a thought leader in the retail solutions space.
Advantage Solutions and its private brands business, Daymon Worldwide, released their Summer 2026 Private Brand Intelligence Report on June 16, 2026. The report highlights that 71% of consumers choose retailers based on their private brand programs, with 95% regularly purchasing private brands. Key trends identified include the demand for summer flavors, the evolving definition of wellness, and the impact of regulatory pressures on private brands. David Peacock, CEO of Advantage Solutions, and Christine Forget, President of Daymon Worldwide North America, emphasized the report's role in helping clients navigate market complexities and build shopper loyalty.
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