IndiaMART, SquadStack.ai deploy VANI AI
Analysis based on 7 articles · First reported Jun 17, 2026 · Last updated Jun 17, 2026
The deployment of VANI by IndiaMART InterMESH and SquadStack is expected to positively impact the e-commerce and AI industries by demonstrating the effectiveness of agentic AI in live commerce. IndiaMART InterMESH's stock price could see a positive reaction due to improved operational efficiency and conversion rates, potentially leading to increased revenue and profitability. This also sets a precedent for other companies in India to adopt similar AI solutions, driving innovation in the technology sector.
IndiaMART InterMESH, a B2B marketplace, has partnered with AI-powered sales platform SquadStack to deploy VANI, India's largest agentic AI system in live commerce. VANI autonomously handles over 1 lakh buyer-seller conversations daily, running end-to-end from first connect to final handoff without human intervention. The system has achieved a 20% higher conversion rate compared to manual calls with 95% accuracy, and has lowered the cost per confirmed lead by 15%. It also maintains a 75%+ AI connectivity rate, significantly higher than human agents. VANI is designed to manage the complexities of Indian B2B commerce, including language diversity, visual-led conversations, and evolving buyer requirements across IndiaMART InterMESH's extensive product categories. This deployment marks a significant step towards an AI-enabled marketplace, aiming to deliver a seamless and intelligent customer experience.
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