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Business program launch

LiveRamp Launches LAB Program

Analysis based on 7 articles · First reported Jun 17, 2026 · Last updated Jun 17, 2026

Sentiment
60
Attention
4
Articles
7
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard

The launch of the LiveRamp Agent Builders (LAB) program by LiveRamp is expected to positively impact the marketing and technology sectors by accelerating the adoption of AI in data collaboration. This initiative could lead to increased efficiency and better insights for marketers, potentially boosting the stock performance of LiveRamp and its partner companies like SemantIQ, Newton Research, Akkio, and Datalinx.

Marketing Technology Healthcare

LiveRamp, a leader in data collaboration, announced the launch of LiveRamp Agent Builders (LAB), a new program designed to integrate more partner-built AI agents into its network. The program aims to accelerate marketers' ability to transform planning, measurement, activation, and data transformation using AI. During the pilot phase, brands will have access to agents from founding partners including SemantIQ, Newton Research, Akkio, and Datalinx. This initiative lowers barriers to entry for partners and provides marketers with tools to enhance their workflows, ultimately driving value from AI agents and expanding LiveRamp's data collaboration network.

stock
LiveRamp launched the LiveRamp Agent Builders (LAB) program to expand its network of partner-built AI agents, aiming to accelerate marketers' ability to transform data with AI. This initiative is expected to enhance LiveRamp's platform and market position in data collaboration.
Importance 100.0 Sentiment 70.0
oth
SemantIQ is a founding partner of the LiveRamp Agent Builders (LAB) program, offering AI-native workflows for health and life sciences marketers within the LiveRamp Clean Room. This partnership is expected to increase its reach and adoption among healthcare marketing teams.
Importance 70.0 Sentiment 60.0
priv
Newton Research is a founding partner of the LiveRamp Agent Builders (LAB) program, deploying intelligent agents for analytics and media optimization across data environments, including LiveRamp's Cross Media Intelligence. This collaboration will help Newton Research expand its services and client base.
Importance 70.0 Sentiment 60.0
priv
Akkio is a founding partner of the LiveRamp Agent Builders (LAB) program, enabling media teams to streamline audience discovery, analysis, segment creation, and activation through a single agentic workflow. This partnership is expected to enhance Akkio's market presence and integration capabilities.
Importance 70.0 Sentiment 60.0
oth
Datalinx is a founding partner of the LiveRamp Agent Builders (LAB) program, automating the standardization and maintenance of client first-party data for use across LiveRamp products. This collaboration will help Datalinx accelerate its data preparation services for LiveRamp's customers.
Importance 70.0 Sentiment 60.0
subs
Albertsons — Albertsons Media Collective is working with Newton Research's agent within the LiveRamp Agent Builders (LAB) program, focusing on advancing data collaboration for effective marketing and measurement. This demonstrates the practical application and value of the LAB program for large enterprises.
Importance 40.0 Sentiment 50.0
per
Matt Karasick, Chief Product Officer at LiveRamp, provided statements emphasizing the program's goal to simplify partner integration and accelerate value for customers, highlighting LiveRamp's strategic direction.
Importance 30.0 Sentiment 0.0
per
Manika Khanna, Co-founder & CEO of SemantIQ, commented on the potential of AI agents within governed environments, underscoring the benefits of deploying SemantIQ within the LiveRamp Clean Room.
Importance 20.0 Sentiment 0.0
per
Jon Reilly, CEO and Co-Founder of Akkio, highlighted how the partnership with LiveRamp provides media teams with a faster path from audience discovery to activation.
Importance 20.0 Sentiment 0.0
per
Joe Luchs, CEO of Datalinx, expressed excitement about contributing to the LAB program, emphasizing Datalinx's role in accelerating data preparation for LiveRamp's customers.
Importance 20.0 Sentiment 0.0
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Roche of Albertsons — Albertsons Media Collective commented on the practical application of the LAB program with Newton Research, highlighting the value of agentic data collaboration.
Importance 20.0 Sentiment 0.0
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