Exclaimer Releases AI Communication Trust Research

Exclaimer, a global leader in email signature management, released new research revealing that UK and US adults are increasingly using AI for daily communications, but this also leads to greater skepticism about message authenticity. The survey, conducted by OnePoll, found that 41% of respondents questioned the genuineness of messages, and 58% use AI in their communications. Email emerged as the preferred channel for important information due to its perceived trust, accountability, and permanence. The study emphasizes the shifting focus of trust from message content to sender credibility and platform, underscoring the importance of professional email addresses, full contact details, and clear sender names as trust signals. This trend suggests a growing need for solutions that help organizations maintain consistent sender identity and strengthen trust in business email, which is Exclaimer's core offering for platforms like Microsoft and Alphabet Inc. — Google Workspace.