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Business rental market report

US Rental Affordability Rises in May

Analysis based on 6 articles · First reported Jun 18, 2026 · Last updated Jun 18, 2026

Sentiment
60
Attention
4
Articles
6
Market Impact
General
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The increased rental affordability across the United States, as reported by Zillow, is a positive development for consumers, potentially freeing up disposable income. However, the slowing construction boom could lead to rent growth firming up again, impacting future affordability and potentially affecting real estate investment strategies.

Real estate Construction

A new Zillow analysis reveals that 74% of rental listings in the United States were affordable to a median-income household in May 2026, the highest share for this month since at least 2021. This improvement is largely attributed to a multifamily construction boom that peaked in 2024, increasing supply and cooling rent growth. The typical rent nationwide is up only 2% from a year ago. While most major metros saw affordability gains, some, like United States — Pittsburgh and United States — San Francisco, experienced declines. Kara Ng, a senior economist at Zillow, noted that more supply leads to increased competition among landlords, benefiting renters. The report also highlighted that nearly 40% of Zillow listings offered concessions in May.

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Zillow published a report indicating increased rental affordability, which highlights its role as a key data provider in the real estate market and could positively impact its brand reputation among renters and industry professionals.
Importance 100.0 Sentiment 70.0
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Raleigh is highlighted as the most affordable major metro for rentals, with 94.8% of listings being affordable to a median-income household.
Importance 60.0 Sentiment 80.0
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Kara Ng, a senior economist at Zillow, provided expert commentary on the rental market trends, explaining the reasons behind increased affordability and offering insights into future prospects.
Importance 50.0 Sentiment 60.0
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United States — Salt Lake City is among the top five most affordable major metros for rentals, with 90.2% of listings being affordable.
Importance 50.0 Sentiment 70.0
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Portland is among the top five most affordable major metros for rentals, with 89.3% of listings being affordable.
Importance 50.0 Sentiment 70.0
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Louisville is listed as one of the most affordable major metros for rentals, with 90.5% of listings being affordable.
Importance 50.0 Sentiment 70.0
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Austin is among the top five most affordable major metros for rentals, with 91% of listings being affordable.
Importance 50.0 Sentiment 70.0
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United States — Oklahoma City has the highest share of rentals for under $1,000, at 29.8%.
Importance 40.0 Sentiment 60.0
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Orlando has experienced a notable increase in affordable homes, with 69.5% of rentals now affordable, up from 61.3% a year ago.
Importance 40.0 Sentiment 60.0
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Cleveland is among the cities with a high share of rentals for under $1,000, at 22.5%.
Importance 40.0 Sentiment 60.0
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Memphis is among the cities with a high share of rentals for under $1,000, at 26.4%.
Importance 40.0 Sentiment 60.0
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United States — San Francisco experienced a decrease in affordable rental listings, with rents up 7.1% annually, the fastest pace among major markets.
Importance 30.0 Sentiment -30.0
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United States — Pittsburgh saw the biggest drop in affordable rental listings, with the share falling to 77.6% from 80.3% a year ago.
Importance 30.0 Sentiment -20.0
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Importance 0.0 Sentiment 0.0
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