MoEngage acquires Aampe for AI personalization

MoEngage, an agentic customer engagement platform, announced on June 24, 2026, the acquisition of Aampe, an agentic AI infrastructure company. This acquisition integrates Aampe's reinforcement learning engine, which provisions a dedicated autonomous AI agent for every individual customer, into MoEngage's platform. The deal aims to create a unified system for true 1-1 personalization at scale, allowing marketers to define content, goals, and guardrails while AI agents handle message composition, timing, channel, and frequency. Aampe's founding team, including Paul Meinshausen, Shaun Wheeler, and Sami Abboud, will join MoEngage to lead Agentic Decisioning. Existing Aampe customers like Taxfix and Swiggy have reported significant revenue uplift and efficiency gains from Aampe's technology. The acquisition is set to accelerate the development of agentic marketing and provide a 'Start Anywhere' approach for B2C brands to adopt individual-level agentic decisioning.