Snapshot from Jul 19, 2026 at 14:14 UTC. For live data and tracking: View Live
Events / Business / PwC Africa Family Business Survey 2025
Business survey results

PwC Africa Family Business Survey 2025

Analysis based on 8 articles · First reported Jun 25, 2026 · Last updated Jun 29, 2026

Sentiment
60
Attention
3
Articles
8
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The survey results from PwC indicate a positive outlook for family businesses in Africa, showing stronger growth compared to global peers. This could attract more investment into African markets, particularly in sectors where family businesses are dominant, and may encourage other businesses to adopt similar long-term, resilient strategies. The focus on technology and AI also suggests potential growth opportunities for tech providers in the region.

Consulting Diversified Financial Services Business Services
Event Summary

PwC's 'Africa Family Business Survey 2025' revealed that 66% of family businesses across Africa achieved sales growth in the past year, outperforming the global average of 57%. The survey, based on insights from 79 businesses in East, West, and Southern Africa, highlights their resilience amidst economic uncertainty, regulatory reforms, and geopolitical tensions. Key factors driving success include purpose, agility, long-term capital deployment, reputation management, and strategic tax planning. Esiri Agbeyi, Herman Eksteen, Sunny Vikram, Edward Gomado, and Duncan Adriaans from PwC provided commentary on the findings, emphasizing the strong foundation for growth, the importance of technology and AI, and the need for adaptability. The report also noted regional differences in economic priorities and challenges, such as energy constraints in Southern Africa and tax complexity in major markets like Nigeria, South Africa, and Kenya.

Entities Involved
priv
PwC
PwC conducted and published the 'Africa Family Business Survey 2025', highlighting its expertise in market analysis and business consulting, which positively impacts its reputation and market position.
Importance 100.0 Sentiment 70.0
per
Esiri Agbeyi
As the Africa Family Business Leader at PwC Nigeria, Esiri Agbeyi provided key insights and commentary on the survey findings, reinforcing PwC's thought leadership in the African business landscape.
Importance 80.0 Sentiment 60.0
per
Herman Eksteen
As the Family Business Leader for South Market at PwC South Africa, Herman Eksteen offered specific commentary on South African family businesses' approach to reputation management, adding regional depth to the survey's findings.
Importance 70.0 Sentiment 60.0
per
Sunny Vikram
As the Family Business Leader for East Market at PwC Kenya, Sunny Vikram commented on the role of technology and AI in East African family businesses, contributing to the regional analysis of the survey.
Importance 70.0 Sentiment 60.0
per
Edward Gomado
As the Family Business Leader for West Market at PwC Ghana, Edward Gomado provided insights into the resilience and long-term planning of West African family businesses amidst rising tax complexity and uncertainty.
Importance 60.0 Sentiment 50.0
per
Duncan Adriaans
As the Africa Private Business Leader at PwC South Africa, Duncan Adriaans emphasized the need for family businesses to combine long-term vision with agility, contributing to the overall strategic recommendations of the survey.
Importance 60.0 Sentiment 50.0
cnt
Kenya
Kenya is mentioned as a major market where increasingly complex tax regimes are making tax planning a strategic priority for family-owned enterprises, and East African businesses, including those in Kenya, are leveraging digital transformation and AI.
Importance 30.0 Sentiment 0.0
cnt
South Africa
South Africa is mentioned as a major market where increasingly complex tax regimes are making tax planning a strategic priority for family-owned enterprises, and its family businesses are noted for their conservative approach to reputation management.
Importance 30.0 Sentiment 0.0
cnt
Nigeria
Nigeria is mentioned as a major market where increasingly complex tax regimes are making tax planning a strategic priority for family-owned enterprises, indicating a challenging business environment.
Importance 30.0 Sentiment 0.0
Relationships
Kenya related ↔ South Africa
Kenya related ↔ Nigeria
South Africa related ↔ Nigeria
ERGEN INTELLIGENCE
Track this event live

Set up alerts, explore entity relationships, search across thousands of events, and build custom intelligence feeds.

Open Dashboard

About Ergen

Ergen is a news intelligence platform that converts raw news articles into structured data. It tracks events, entities, and the relationships between them, with sentiment and attention metrics derived from thousands of articles. Pages on this site are daily static snapshots from the platform's live database. For real-time tracking, search, and alerts, the full dashboard is at app.ergen.ai.