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Events / Business / Ferrari Marketing Chief Quits After...
Business executive departure

Ferrari Marketing Chief Quits After Luce Backlash

Analysis based on 6 articles · First reported Jun 25, 2026 · Last updated Jun 27, 2026

Sentiment
-40
Attention
6
Articles
6
Market Impact
General
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Market Impact

The departure of Enrico Galliera and the negative reception of the Luce have negatively impacted Ferrari's stock price, which plunged by 8% after the EV's unveiling. This event highlights the challenges luxury automotive brands face in electrifying their lineups and meeting evolving consumer expectations, potentially affecting investor confidence in Ferrari's future strategy.

automotive luxury goods
Event Summary

Enrico Galliera, Ferrari's chief marketing and commercial officer, has resigned after 16 years with the company, weeks after the launch of Ferrari's first all-electric car, the Luce, sparked significant criticism. The Luce, designed by Jony Ive, was publicly condemned for its design by figures including former Ferrari chairman Luca di Montezemolo and Italy's deputy prime minister Matteo Salvini. This backlash led to an 8% drop in Ferrari's shares. Massimiliano Di Silvestre, former head of BMW — BMW Italia, will replace Enrico Galliera in July. Ferrari CEO Benedetto Vigna praised Enrico Galliera's contributions to the brand's growth, but the timing of his departure suggests a connection to the Luce controversy, as Ferrari navigates the sensitive transition to electric vehicle technology.

Entities Involved
stock
Ferrari
Ferrari experienced an 8% drop in its shares after the launch of its first electric car, the Luce, which received significant criticism. The company is navigating a challenging period as it transitions to electric technology while maintaining its brand heritage.
Importance 100.0 Sentiment -40.0
per
Enrico Galliera
Enrico Galliera, Ferrari's chief marketing and commercial officer for 16 years, has resigned following backlash over the Luce EV launch. He played a significant role in the company's growth and brand strengthening.
Importance 90.0 Sentiment -30.0
oth
Luce
The Luce is Ferrari's first all-electric car, which faced intense criticism for its design and price, leading to an 8% drop in Ferrari's shares and contributing to the departure of Enrico Galliera.
Importance 80.0 Sentiment -50.0
per
Massimiliano Di Silvestre
Massimiliano Di Silvestre, former head of BMW Italy, will replace Enrico Galliera as Ferrari's chief marketing and commercial officer in July, bringing international experience to the company's leadership team.
Importance 70.0 Sentiment 20.0
per
Benedetto Vigna
Benedetto Vigna, Ferrari's chief executive, acknowledged Enrico Galliera's contributions to the company's growth and brand strengthening, while also overseeing the transition to a new marketing chief.
Importance 60.0 Sentiment -10.0
per
Jony Ive
Jony Ive, the designer of the Luce, faced criticism for its appearance, which contributed to the negative reception of Ferrari's first EV.
Importance 40.0 Sentiment -20.0
per
Matteo Salvini
Matteo Salvini, Italy's deputy prime minister and transport minister, publicly criticized the design of Ferrari's Luce EV.
Importance 30.0 Sentiment -10.0
per
Luca di Montezemolo
Luca di Montezemolo, former Ferrari chairman, criticized the Luce EV, stating it risks 'the destruction of a legend'.
Importance 30.0 Sentiment -10.0
subs
BMW — BMW Italia
BMW — BMW Italia is the former employer of Massimiliano Di Silvestre, who is now joining Ferrari as its new chief marketing and commercial officer.
Importance 20.0 Sentiment 0.0
exch
Borsa Italiana
Ferrari listed on the Borsa Italiana in Milan in 2016, a significant milestone during Enrico Galliera's tenure.
Importance 10.0 Sentiment 0.0
exch
New York Stock Exchange
Ferrari listed on the New York Stock Exchange in 2015, a significant milestone during Enrico Galliera's tenure.
Importance 10.0 Sentiment 0.0
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