Xbox Raises Console Prices Globally
Analysis based on 7 articles · First reported Jun 25, 2026 · Last updated Jun 25, 2026
The market is negatively impacted by the price increases from major consumer electronics companies like Microsoft — Xbox, Sony, and Apple Inc., as this could lead to decreased consumer spending and potentially lower sales volumes for these companies. The underlying cause, a global components crisis and soaring memory chip costs, suggests broader supply chain issues that could affect profitability across the industry.
Microsoft — Xbox, a subsidiary of Microsoft, is increasing the prices of its gaming consoles by up to $150 worldwide, effective August 1, 2026. This decision is attributed to a deepening global components crisis, which has significantly driven up storage and memory costs across the consumer electronics industry. Microsoft — Xbox will also discontinue its 2 TB console model. This move follows previous price hikes by Microsoft — Xbox last year and similar actions by rivals like Sony for its PlayStation 5 and Apple Inc. for its iPads and MacBooks, all citing rising chip costs. Additionally, Microsoft — Xbox is reportedly planning major layoffs and budget cuts.
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