Agoda, GSTC Academy First Anniversary
Analysis based on 6 articles · First reported Jun 29, 2026 · Last updated Jun 29, 2026
The celebration of the Sustainable Tourism Academy's first anniversary and its expansion, driven by Booking Holdings — Agoda and Global Sustainable Tourism Council, is expected to positively impact the tourism and hospitality sectors by promoting sustainable practices. This initiative, supported by ASEAN, could lead to more environmentally conscious tourism, potentially attracting a growing segment of eco-conscious travelers and improving the long-term viability of tourism in Asian markets.
Digital travel platform Booking Holdings — Agoda and the Global Sustainable Tourism Council (GSTC) are celebrating the first anniversary of the Sustainable Tourism Academy, a joint initiative aimed at fostering sustainable practices in Asia's tourism sector. The Academy has successfully registered over 3,000 users in its first year, with a total reach of over 3,500 industry professionals through both online and in-person programs since 2022. Key markets for user engagement include India, Thailand, and Malaysia, alongside Indonesia, Cambodia, Vietnam, the Philippines, Singapore, Sri Lanka, and Nepal. The Academy has been recognized by ASEAN as a crucial regional resource for capacity building, leading to future collaborations with ASEAN Member States to further expand its reach. The platform now supports seven languages, including recent additions of Japanese and Korean, offering courses on GSTC Standards, Certification, and Sustainable Policy Development. Verna C. Buensuceso, Philippine Tourism Undersecretary and Chair of the ASEAN National Tourism Organizations, commended the initiative for its alignment with the region's long-term economic and environmental goals.
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