ACI Worldwide UK AI Trust Survey
Analysis based on 6 articles · First reported Jun 29, 2026 · Last updated Jun 30, 2026
The survey results from ACI Worldwide indicate a significant trust gap in AI shopping agents among UK consumers, which could slow the adoption of AI-driven commerce tools. This may impact technology companies and financial services providers developing or integrating such solutions, as they will need to prioritize control and accountability to gain consumer trust.
ACI Worldwide, a global payments technology innovator, released new research based on a YouGov survey of over 2,000 UK adults. The survey revealed a significant trust gap in AI shopping agents, with only 19% of consumers trusting AI assistants for purchasing decisions compared to 55% trusting human experts. A majority (69%) do not trust AI even with set rules, and 60% would stop using an AI agent after one mistake. Adriana Iordan of ACI Worldwide emphasized that consumers want control over their finances and decision-making, highlighting that financial incentives alone are not enough to overcome fears of risk and loss of control. The findings suggest that AI providers must address concerns about autonomy, accountability, and data security to foster wider adoption.
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