Team for the Planet Launches Innovation Call

Plant-for-the-Planet, a nonprofit limited partnership founded in Lyon, France, has launched a global call for innovation, inviting researchers, engineers, and entrepreneurs to apply for a chance to win 1 million euros in equity and entrepreneurial support. The initiative aims to identify and scale technologies that can massively cut greenhouse gas emissions, with a goal of reaching several million tonnes of CO2-equivalent annually. Backed by the French government and investors like the Association Familiale Mulliez and Duval Group, Plant-for-the-Planet has already raised 41 million euros through Europepe's largest crowdfunding campaign and supports 14 companies. The selection process involves 10,000 volunteer evaluators, a scientific committee, private-equity professionals, and a shareholder vote. Shares in Plant-for-the-Planet are revalued annually, with gains recognized only when climate targets are met, emphasizing a business model where saving the planet pays.