Snapshot from Jul 19, 2026 at 14:14 UTC. For live data and tracking: View Live
Events / Business / Awin Partners ScalePost for AI Discovery
Business partnership

Awin Partners ScalePost for AI Discovery

Analysis based on 7 articles · First reported Jun 30, 2026 · Last updated Jun 30, 2026

Sentiment
60
Attention
4
Articles
7
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The partnership between Awin and ScalePost is expected to positively impact the marketing technology and advertising industries by providing more accurate and transparent data on AI's influence on brand discovery. This could lead to more efficient ad spending and a shift in investment away from traditional 'big tech' platforms like Alphabet Inc., Meta Platforms, and Amazon (company) as marketers gain better insights into customer journeys.

Marketing Technology Advertising
Event Summary

Awin, a global marketing technology platform, has announced a new partnership with ScalePost and introduced platform enhancements like AI Visibility and Smart Search. This initiative aims to address the evolving landscape of consumer brand discovery, which is increasingly influenced by AI-driven experiences and zero-click environments. The collaboration with ScalePost will provide marketers with a more accurate view of AI's impact on brand visibility by using first-party citation data, moving beyond traditional modeled data. Awin also collaborates with Peec.ai and Profound to offer a comprehensive view of customer journey influence. This strategic move by Awin seeks to empower brands with better data to optimize business performance and offer an alternative to the auction-based ad models of major tech platforms.

Entities Involved
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Awin
Awin, a global marketing technology platform, is enhancing its services by partnering with ScalePost and introducing new platform capabilities like AI Visibility and Smart Search to help brands optimize business performance in an AI-driven discovery landscape. This move aims to provide marketers with a more accurate view of AI's influence on brand discovery and offer an alternative to big tech's ad models.
Importance 100.0 Sentiment 70.0
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ScalePost
ScalePost is partnering with Awin to provide a new measurement layer that uses first-party data to track real AI citations, giving marketers clarity on content driving brand visibility in AI platforms. This partnership is a significant step for ScalePost in expanding its reach and influence in the marketing technology sector.
Importance 90.0 Sentiment 70.0
per
Adam Ross
Adam Ross, CEO at Awin, articulated the strategic importance of the new AI-driven discovery approach, emphasizing the shift from modeled data to real, first-party citation data to provide marketers with a more honest view of customer decisions.
Importance 50.0 Sentiment 60.0
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Peec.ai
Peec.ai is collaborating with Awin and ScalePost to provide a more complete view of influence across the customer journey, contributing specialist expertise in AI-driven discovery measurement.
Importance 30.0 Sentiment 50.0
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Profound
Profound is collaborating with Awin and ScalePost to provide a more complete view of influence across the customer journey, contributing specialist expertise in AI-driven discovery measurement.
Importance 30.0 Sentiment 50.0
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Amazon (company)
Amazon (company) is mentioned as one of the 'big tech platforms' that currently receives a significant portion of digital ad spend, representing the traditional ad models that Awin seeks to offer an alternative to.
Importance 20.0 Sentiment 0.0
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Meta Platforms
Meta Platforms is mentioned as one of the 'big tech platforms' that currently receives a significant portion of digital ad spend, representing the traditional ad models that Awin seeks to offer an alternative to.
Importance 20.0 Sentiment 0.0
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Alphabet Inc.
Alphabet Inc. is mentioned as one of the 'big tech platforms' that currently receives a significant portion of digital ad spend, with its search engine experiencing a trend where two-thirds of searches end without a click, highlighting the challenge Awin and ScalePost aim to address.
Importance 20.0 Sentiment 0.0
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Fastly
Fastly is a CDN provider that ScalePost integrates with to capture AI agent fetches in real time, enabling accurate measurement of AI citations.
Importance 10.0 Sentiment 0.0
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Apartment Therapy
Apartment Therapy is mentioned as a leading publisher that ScalePost works with, demonstrating the practical application of ScalePost's AI citation measurement technology.
Importance 10.0 Sentiment 0.0
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Akamai Technologies
Akamai Technologies is a CDN provider that ScalePost integrates with to capture AI agent fetches in real time, enabling accurate measurement of AI citations.
Importance 10.0 Sentiment 0.0
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Cloudflare
Cloudflare is a CDN provider that ScalePost integrates with to capture AI agent fetches in real time, enabling accurate measurement of AI citations.
Importance 10.0 Sentiment 0.0
Relationships
Amazon (company) related ↔ Meta Platforms
Amazon (company) competitor ↔ Alphabet Inc. Amazon is a primary rival to Alphabet, fiercely competing for market share in cloud services through AWS, as well as in
Meta Platforms competitor ↔ Alphabet Inc. Meta competes directly with Alphabet for digital advertising dominance and AI leadership, though it is also a major cust
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