Snapshot from Jul 19, 2026 at 14:14 UTC. For live data and tracking: View Live
Events / Business / Sprinklr Appoints Thomas Addis CRO
Business executive appointment

Sprinklr Appoints Thomas Addis CRO

Analysis based on 6 articles · First reported Jul 01, 2026 · Last updated Jul 01, 2026

Sentiment
20
Attention
3
Articles
6
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The appointment of Thomas Addis as Chief Revenue Officer is likely to be viewed positively by investors of Sprinklr, as his proven track record in driving growth and customer engagement could lead to increased revenue and market share for the company. This strategic hire signals Sprinklr's commitment to accelerating its growth phase and strengthening its go-to-market strategy, potentially boosting investor confidence.

Software Marketing
Event Summary

Sprinklr, an AI-native platform for Unified Customer Experience Management, announced the appointment of Thomas Addis as its new Chief Revenue Officer. Addis will report to Sprinklr President and CEO, Rory Read, and is expected to immediately contribute to the company's go-to-market model and growth acceleration. Addis brings over two decades of experience from high-growth enterprise technology companies, including previous roles as President and Chief Revenue Officer at Bazaarvoice, CEO of Kinetica, and Global Chief Revenue Officer at Box. He also held leadership positions at Salesforce, where he significantly contributed to its revenue growth.

Key Actions
100 Sprinklr appointed Thomas Addis
Entities Involved
priv
Sprinklr
Sprinklr announced the appointment of Thomas Addis as its new Chief Revenue Officer, which is expected to strengthen its go-to-market model and accelerate growth.
Importance 100.0 Sentiment 20.0
per
Thomas Addis
Thomas Addis was appointed as the Chief Revenue Officer of Sprinklr, bringing over two decades of experience in global go-to-market and revenue leadership to the company.
Importance 90.0 Sentiment 20.0
per
Rory Read
Rory Read, President and CEO of Sprinklr, welcomed Thomas Addis to the team, highlighting his confidence in Addis's ability to strengthen customer service and team operations.
Importance 50.0 Sentiment 10.0
priv
Bazaarvoice
Thomas Addis previously served as President and Chief Revenue Officer at Bazaarvoice, where he helped nearly double company revenue.
Importance 10.0 Sentiment 0.0
priv
Kinetica
Thomas Addis was formerly CEO of Kinetica, where he aligned product and go-to-market strategy.
Importance 10.0 Sentiment 0.0
stock
Box
Earlier in his career, Thomas Addis served as Global Chief Revenue Officer at Box, helping to scale revenue and build its commercial foundation.
Importance 10.0 Sentiment 0.0
stock
Salesforce
Thomas Addis held leadership roles at Salesforce, contributing to its growth from $51 million to over $2 billion in revenue.
Importance 10.0 Sentiment 0.0
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