Arbex joint venture launches operations
Analysis based on 10 articles · First reported Jul 01, 2026 · Last updated Jul 01, 2026
The launch of Arbex as a major player in the tissue and hygiene sector is expected to create a new competitive landscape, potentially impacting the market shares and strategies of other companies in the consumer goods industry. The strong backing from Suzano Papel e Celulose and Kimberly-Clark suggests a well-capitalized and strategically positioned entity, which could lead to increased innovation and consolidation in the sector.
Arbex, a new global leader in tissue and hygiene, has officially commenced operations as an independent business. This follows its announcement in June 2025 as a $3.4 billion joint venture between Suzano Papel e Celulose, the world's largest pulp supplier, and Kimberly-Clark, a global leader in consumer goods and personal care. Arbex has taken ownership of assets from Kimberly-Clark's International Family Care & Professional business unit, including 22 manufacturing sites in 14 countries, and holds a long-term license for global brands like Kleenex and Scott. The company will operate across more than 70 markets on five continents, with its headquarters in the Netherlands and an operational office in London. Key leadership appointments include Ehab Abou-Oaf as CEO, Lu 00eds_Bueno as COO, and Oscar Mousinho as CFO, with Walter Schalka chairing the Board of Directors. The new entity aims to leverage the industrial expertise of Suzano Papel e Celulose and the marketing capabilities of Kimberly-Clark to become a dominant force in the tissue and hygiene sector.
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