Beeline Holdings acquires MagicBlocks AI

Beeline Holdings (NASDAQ: BLNE), a technology-driven mortgage and title platform, completed the acquisition of MagicBlocks, an artificial intelligence company whose technology powers Beeline's proprietary AI assistant, Bob. The transaction, announced on July 1, 2026, gives Beeline full ownership of the AI infrastructure already embedded in its platform. Beeline acquired the remaining interest in MagicBlocks by issuing 209,456 shares of common stock at $2.25 per share, totaling approximately $471,276. Prior to the deal, Beeline already owned about 48% of MagicBlocks. The acquisition is expected to accelerate AI deployment across mortgage origination, title operations, and future digital real estate products. MagicBlocks will continue licensing its technology to third-party financial institutions. Beeline's AI assistant Bob has contributed to an 8% increase in lead-to-lock mortgage conversions. The company aims to reduce production costs and improve borrower experience through deeper AI integration.