Top entities: Ogilvy India, YouGov, Richard Brett, WPP plc, Malaysia.

What category does this event fall under?

Business — classified as report launch.

What is the sentiment of coverage?

Aggregate sentiment score: 50 on a -100 to +100 scale (negative = critical coverage, positive = favorable coverage).

What were the key actions taken?

Ogilvy India released index · Ogilvy India launched tool · Ogilvy India partnered YouGov

Is this event still developing?

This is an active story, last updated Jul 02, 2026. Coverage continues to evolve.

Business report launch

Ogilvy Launches APAC Believability Index

Q: When did this event occur?

First reported Jul 02, 2026; last updated Jul 02, 2026.

Q: What is the market impact?

General. The launch of the APAC 2026 Believability Index and the Believability Agent by Ogilvy India is expected to positively impact the marketing and technology industries.

Analysis based on 7 articles · First reported Jul 02, 2026 · Last updated Jul 02, 2026

Sentiment

Attention

Articles

Market Impact

General

Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard

Market Impact

The launch of the APAC 2026 Believability Index and the Believability Agent by Ogilvy India is expected to positively impact the marketing and technology industries. Companies like Ogilvy India and YouGov, which provide insights and tools for reputation management and customer retention, may see increased demand for their services as organizations seek to address the 'silent disengagement' of consumers.

Marketing Technology Market research

Event Summary

Ogilvy India, in partnership with YouGov, released its inaugural APAC 2026 Believability Index: The Power of Proof, a comprehensive study on consumer belief across Asia-Pacific. The study, which surveyed 7,176 respondents in Australia, Indonesia, Singapore, Malaysia, the Philippines, China — Hong Kong SAR, and Mainland China, revealed that 93% of APAC consumers quietly disengage when they lose belief in a brand, with 48% stopping purchases entirely. In response, Ogilvy India launched its new AI-powered 'Believability Agent' and 'Believability Diagnostic Tool' to help C-Suite leaders identify and prevent silent customer churn by analyzing the 'Say-Do Gap' between marketing promises and operational reality. Richard Brett, President of Ogilvy India PR APAC, emphasized that believability is now a commercial imperative, with operational actions being more effective than apologies in restoring trust.

Key Actions

100 Ogilvy India released index

90 Ogilvy India launched tool

70 Ogilvy India partnered YouGov

70 YouGov surveyed consumers

Entities Involved

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Ogilvy India

Ogilvy India launched its first APAC 2026 Believability Index and a new AI 'Believability Agent' to help organizations address reputational blind spots and prevent customer churn, positioning itself as a leader in communications and AI-driven solutions.

Importance 100.0 Sentiment 60.0

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YouGov

YouGov partnered with Ogilvy India to conduct the APAC 2026 Believability Index, surveying 7,176 respondents across Asia-Pacific markets, contributing to the research's credibility and reach.

Importance 70.0 Sentiment 40.0

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Richard Brett

Richard Brett, President of Ogilvy India PR APAC, provided commentary on the significance of the Believability Index, highlighting the commercial imperative of believability in the evolving communications landscape.

Importance 60.0 Sentiment 40.0

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WPP plc

WPP plc is the parent company of Ogilvy India, and its platform WPP plc Open houses the enterprise-grade AI agent for the Believability Diagnostic Tool, indicating its technological infrastructure supports such innovations.

Importance 30.0 Sentiment 30.0

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Malaysia

Malaysia was one of the markets surveyed for the APAC 2026 Believability Index, with consumers there placing greater confidence in institutional authority and official sources.