India PR Industry Growth Report
Analysis based on 12 articles · First reported Jul 02, 2026 · Last updated Jul 02, 2026
The report indicates a positive outlook for the Public relations industry in India, with projected growth driven by Artificial intelligence adoption and changing client demands. This could lead to increased investment in technology and human capital within the sector, potentially benefiting companies involved in AI development and professional services. The shift towards PR as a strategic business function suggests a broader impact on how companies in India manage their reputation and engage with stakeholders.
The Public Relations Consultants Association of India (PRCAI) released its SPRINT 2026 report, revealing that India's public relations industry grew 11% in FY26 to Rs 3,230 crore and is projected to reach Rs 4,500 crore by 2030. The report, based on a survey conducted by Ipsos and Astrum Reputation Advisory, highlights a maturing market driven by significant investments in Artificial intelligence (AI), a changing client mix with increased government and startup engagement, and PR's evolving role into a strategic business function. Key findings include AI spending tripling, the rise of earned media due to Large Language Models, and growing concerns about AI-driven misinformation. Kunal Kishore and Deeptie Sethi of the Public Relations Consultants Association of India emphasized the industry's transformation and commitment to higher standards.
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