PRAGATI agri-entrepreneur initiative launched
Analysis based on 10 articles · First reported Jul 07, 2026 · Last updated Jul 08, 2026
The initiative is expected to improve agricultural productivity and farmer incomes in key Indian states, potentially benefiting companies like PepsiCo through a more resilient supply chain. It may also enhance the rural lending portfolio of State Bank of India Foundation's parent bank.
Union Agriculture Minister Shivraj Singh Chouhan launched PRAGATI, a nationwide initiative to create 20,000 agri-entrepreneurs and support 20 lakh smallholder farmers across eight Indian states. The program is backed by a coalition including Rabo Foundation, State Bank of India Foundation, Gates Foundation, IDH, Heifer International, Environmental Defense Fund, Global Agri Entrepreneurship Academy, SAFIA, AEGF, and TRIF. Building on an existing network of 26,000 agri-entrepreneurs, PRAGATI aims to boost farmer incomes by 30% and crop yields by 15-20% through regenerative agriculture, advisory services, mechanization, and market linkages. The initiative targets states such as India — Madhya Pradesh, India — Bihar, India — Uttar Pradesh, India — Assam, India — West Bengal, India — Jharkhand, India — Maharashtra, and India — Rajasthan.
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