Polymarket reenters US market
Analysis based on 17 articles · First reported Jul 08, 2026 · Last updated Jul 10, 2026
Polymarket's reentry intensifies competition in the U.S. prediction market industry, currently dominated by Kalshi. The company's efforts to differentiate its regulated U.S. platform may restore investor confidence, but ongoing controversies could hinder adoption.
Polymarket, a prediction market platform, has reentered the U.S. market after four years of exile following a 2022 settlement with the CFTC for operating an unregistered derivatives exchange. The company acquired QCEX to obtain a regulatory license and launched a well-funded campaign to rebuild trust, hiring compliance experts from Coinbase and Robinhood, and partnering with sports leagues and news organizations. However, the reintroduction has been marred by reports of deceptive marketing and undisclosed influencer payments. The U.S. platform is walled off from the international blockchain-based exchange and offers fewer contracts under CFTC regulation. The prediction market industry has grown significantly, with total trading volume across Polymarket and rival Kalshi reaching $26.6 billion. Kalshi dominates the U.S. market, valued at $22 billion. The Trump administration has been supportive, and Donald Trump invested in Polymarket via CapitalG.
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