Snapshot from Jul 27, 2026 at 07:00 UTC. For live data and tracking: View Live
Events / Business / PC market decline 2Q26
Business market report

PC market decline 2Q26

Analysis based on 8 articles · First reported Jul 09, 2026 · Last updated Jul 09, 2026

Sentiment
-20
Attention
3
Articles
8
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The PC market contraction signals weakening demand amid rising component costs, which may pressure margins for PC vendors and component suppliers. However, Apple's strong growth and the upcoming Windows 10 EOS deadline could provide some support.

computer hardware semiconductors
Event Summary

Global PC shipments fell 3.6% year-over-year in Q2 2026 to 65.7 million units, according to Omdia. Desktop shipments declined 1.3% to 13.9 million, while notebooks fell 4.2% to 51.7 million. Rising memory and storage prices prompted pull-forward demand in early 2026, but a subsequent downturn is expected. Apple raised MacBook prices and grew 15.9% with the MacBook Neo launch. Lenovo led with 25.3% market share, HP declined 9%, Dell fell 4.9%, and Asus was flat. Component cost increases are expected to persist, dampening H2 demand.

Key Actions
70 Apple Inc. hiked prices
70 Apple Inc. grew
60 Lenovo shipped 16.6M units
60 HP Inc. declined shipments
60 Dell Technologies shipped 9.3M units
50 Omdia published report
40 Asus shipped 5.0M units
Entities Involved
priv
Omdia
Omdia published the market report, providing key data on PC shipments and market trends.
Importance 80.0 Sentiment 0.0
stock
Apple Inc.
Apple grew 15.9% with 7.3M units shipped, driven by MacBook Neo launch, gaining 2 percentage points of market share.
Importance 80.0 Sentiment 40.0
stock
Lenovo
Lenovo retained top market share with 16.6M units shipped, but shipments declined 2.1% year-over-year.
Importance 70.0 Sentiment -10.0
stock
HP Inc.
HP shipped 13.0M units, a 9% decline, losing market share to competitors.
Importance 60.0 Sentiment -30.0
stock
Dell Technologies
Dell shipped 9.3M units, down 4.9%, but maintained 14% market share.
Importance 60.0 Sentiment -10.0
stock
Asus
Asus shipped 5.0M units, roughly flat year-over-year.
Importance 40.0 Sentiment 0.0
per
Ben Yeh
Ben Yeh, Omdia analyst, commented on the impact of memory and storage price increases.
Importance 20.0 Sentiment 0.0
per
Ishan Dutt
Ishan Dutt, Omdia research director, noted delayed demand and B2B survey results.
Importance 20.0 Sentiment 0.0
stock
Informa TechTarget
Informa TechTarget is the parent company of Omdia; the report reflects its research capabilities.
Importance 10.0 Sentiment 0.0
Relationships
Omdia related ↔ Apple Inc.
Omdia related ↔ Informa TechTarget
Apple Inc. related ↔ Lenovo
Apple Inc. related ↔ HP Inc.
Apple Inc. related ↔ Dell Technologies
Apple Inc. related ↔ Asus
Lenovo related ↔ HP Inc.
Lenovo related ↔ Dell Technologies
Lenovo related ↔ Asus
HP Inc. related ↔ Dell Technologies
HP Inc. related ↔ Asus
Dell Technologies related ↔ Asus
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