J&K Bank partners for Census 2027 awareness

Jammu & Kashmir Bank signed a first-of-its-kind strategic Memorandum of Understanding (MoU) with the India — Directorate of Census Operations for Jammu & Kashmir and India — Ladakh to collaborate on media, publicity, and public awareness activities for the Population Enumeration phase of Census 2027. The MoU was signed by Chief General Manager Ashutosh Sareen on behalf of the bank and Chief Principal Census Officer Amit Sharma (civil servant) for the Directorate. The partnership leverages the bank's extensive branch network, digital signages, and customer outreach channels to disseminate official Census information, particularly in remote, border, and underserved areas. The MoU is non-commercial with no financial commitment and will remain in force until March 31, 2027.