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Events / Business / ASUS launches Vivobook 14/15 in India
Business product launch

ASUS launches Vivobook 14/15 in India

Analysis based on 17 articles · First reported Jul 03, 2026 · Last updated Jul 10, 2026

Sentiment
10
Attention
2
Articles
17
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The launch expands Asus's AI PC portfolio in India, potentially boosting its market share in the consumer laptop segment. The competitive pricing and bundled software may pressure rivals like HP, Dell, and Lenovo to offer similar value.

consumer electronics personal computers
Event Summary

Asus has launched the new Vivobook 14 (X1404MA) and Vivobook 15 (X1504MA) laptops in India, powered by Intel Core 7 Series 3 processors with a dedicated NPU delivering up to 17 TOPS for on-device AI tasks. The laptops feature up to 16GB DDR5 RAM, 512GB PCIe 4.0 SSD, Full HD IPS displays, and military-grade durability. The Vivobook 15 starts at Rs 75,990 and is available immediately, while the Vivobook 14 starts at Rs 1,07,990 and will be available from July 26. Asus is bundling lifetime Microsoft Office Home 2024 and one year of 100GB OneDrive cloud storage. The laptops are sold through Asus Exclusive Stores, Asus eShop, Amazon, Walmart — Flipkart, Reliance Retail — Reliance Digital, Croma, Vijay Sales, and other retailers.

Key Actions
85 Asus launched Vivobook models
30 Asus bundled Microsoft
Entities Involved
stock
Asus
Asus strengthens its AI PC lineup in India with new Vivobook models, targeting students and professionals. The launch may improve brand perception and sales in the region.
Importance 100.0 Sentiment 30.0
stock
Intel
Intel's Core 7 Series 3 processor powers the new Vivobooks, showcasing its AI capabilities. This partnership reinforces Intel's presence in the AI PC market.
Importance 80.0 Sentiment 20.0
cnt
India
India is the launch market for these AI PCs, reflecting growing demand for AI-enabled devices in the country.
Importance 50.0 Sentiment 10.0
stock
Microsoft
Microsoft benefits from the bundling of Office Home 2024 and OneDrive storage, increasing software adoption among new laptop users.
Importance 30.0 Sentiment 10.0
stock
Amazon (company)
Amazon is a key retail partner for the Vivobook 15, potentially boosting sales on its platform.
Importance 20.0 Sentiment 5.0
subs
Walmart — Flipkart
Walmart — Flipkart is a retail partner for the Vivobook 15, benefiting from increased product availability.
Importance 20.0 Sentiment 5.0
subs
Reliance Retail — Reliance Digital
Reliance Retail — Reliance Digital is an offline retail partner for both models, expanding its product range.
Importance 15.0 Sentiment 5.0
priv
Croma
Croma is an offline retail partner, offering the new Vivobooks to its customers.
Importance 15.0 Sentiment 5.0
priv
Vijay Sales
Vijay Sales is an offline retail partner, listing the new laptops.
Importance 15.0 Sentiment 5.0
Relationships
Asus related ↔ Intel
Asus related ↔ India
Asus related ↔ Microsoft
Intel related ↔ India
Intel related ↔ Microsoft
Intel related ↔ Amazon (company)
India related ↔ Microsoft
India related ↔ Amazon (company)
India related ↔ Walmart — Flipkart
India related ↔ Reliance Retail — Reliance Digital
India related ↔ Croma
India related ↔ Vijay Sales
Microsoft competitor ↔ Amazon (company) Microsoft competes fiercely with Amazon across the technology sector, most notably battling Amazon Web Services for domi
Amazon (company) related ↔ Walmart — Flipkart
Amazon (company) related ↔ Reliance Retail — Reliance Digital
+ 4 more relationships View on Dashboard
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