Odisha Police Cyber Saathi campaign
Analysis based on 12 articles · First reported Jul 09, 2026 · Last updated Jul 13, 2026
The campaign is unlikely to have a direct market impact. However, it may indirectly benefit the hospitality sector in Puri by reducing fraud-related reputational damage and ensuring a safer environment for tourists.
Ahead of the Puri Rath Yatra on July 16, 2026, India — Odisha Police, through its India — Criminal Investigation Department (disambiguation) (CID-CB) and India — Puri Police, launched the 'Cyber Saathi' campaign to protect pilgrims from online fraud. The campaign includes a Cyber Rath vehicle for awareness, removal of fake hotel booking websites, and coordination with hotel owners. As of July 2026, authorities have blocked 212 fake hotel websites and 26 fake webpages. The initiative aims to educate visitors about phishing, digital payment fraud, and fake booking scams.
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