Google AI ad labels rollout

Alphabet Inc. announced a global rollout of AI disclosure labels for advertisements across Search, Google — YouTube, and Discover. The labels appear in the My Ad Center panel under a new 'How this ad was made' section, indicating whether an ad was created or edited with generative AI. Ads made using Alphabet Inc.'s own AI tools are labeled automatically, while third-party AI use relies on advertiser self-reporting. In the European Union, India, and New York, visible overlays on ads are mandated by local regulations. The initiative builds on Alphabet Inc.'s existing transparency efforts, including SynthID and C2PA standards, and mandatory disclosures for political ads. Critics note the honor system for third-party AI may allow bad actors to avoid disclosure.