Top entities: DBS Bank, Bank Central Asia, Sea Limited — Shopee, DBS Bank — POSB, Advanced Info Service.

What category does this event fall under?

Business — classified as brand ranking.

What is the sentiment of coverage?

Aggregate sentiment score: 30 on a -100 to +100 scale (negative = critical coverage, positive = favorable coverage).

What were the key actions taken?

DBS Bank became most valuable brand Bank Central Asia · DBS Bank — POSB rose eight places · Lazada increased brand value

Is this event still developing?

This is an active story, last updated Jul 15, 2026. Coverage continues to evolve.

Business brand ranking

Kantar BrandZ 2026 Southeast Asia ranking

Q: When did this event occur?

First reported Jul 15, 2026; last updated Jul 15, 2026.

Q: What is the market impact?

General. The ranking highlights strong brand value growth in Southeast Asia, signaling consumer trust and market resilience.

Analysis based on 9 articles · First reported Jul 15, 2026 · Last updated Jul 15, 2026

Sentiment

Attention

Articles

Market Impact

General

Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard

Market Impact

The ranking highlights strong brand value growth in Southeast Asia, signaling consumer trust and market resilience. Investors may view listed brands like DBS and Sea Limited — Shopee favorably, while new entrants gain visibility.

Financial Services Telecommunications Retail

Event Summary

Kantar released the third edition of its BrandZ Southeast Asia ranking on July 15, 2026, showing the top 30 brands are worth US$165.3 billion, up 26% since 2024. DBS overtook BCA as the most valuable brand at US$24.5bn. DBS Bank — POSB was the fastest riser, up 126% to US$4.4bn. Six new entrants include CelcomDigi, VinFast, 99 Speedmart, Mayapada Hospital, SCB, and BDO. Financial Services dominates with over half of total value.

Key Actions

100 DBS Bank became most valuable brand Bank Central Asia

80 DBS Bank — POSB rose eight places

70 Lazada increased brand value

70 Sea Limited — Shopee grew brand value

50 Kantar released ranking

50 CelcomDigi entered ranking

50 VinFast entered ranking

40 99 Speedmart entered ranking

40 Mayapada Hospital entered ranking

40 Siam Commercial Bank entered ranking

40 Banco de Oro entered ranking

Entities Involved

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DBS Bank

DBS became Southeast Asia's most valuable brand at US$24.5bn, more than doubling its value since 2024, driven by sustainability and financial security positioning.

Importance 100.0 Sentiment 80.0

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Bank Central Asia

BCA dropped to second place with a 20% decline in brand value to US$22.7bn, losing the top spot to DBS.

Importance 80.0 Sentiment -20.0

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Sea Limited — Shopee

Sea Limited — Shopee ranked fourth with US$10.4bn, up 116%, as a leading e-commerce brand.

Importance 70.0 Sentiment 70.0

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DBS Bank — POSB

DBS Bank — POSB was the fastest riser, leaping to 13th with US$4.4bn, up 126%, driven by community initiatives and GenAI campaign.