Very Group partners with UiPath for AI pricing
Analysis based on 8 articles · First reported Jul 15, 2026 · Last updated Jul 15, 2026
The partnership is expected to improve The Very Group's pricing efficiency and profitability, potentially boosting its competitive position in the retail sector. For UiPath, the deal showcases its AI capabilities in retail, which may attract similar clients and positively impact its market perception.
The Very Group, a UK-based digital retailer, has announced a three-year partnership with UiPath, a global AI platform company, to implement an agentic AI-powered pricing solution across its retail brands including Very and Littlewoods. The collaboration aims to enhance pricing agility, optimize gross margin and stock management, and provide greater visibility into performance and margins. The AI system will automate manual processes, allowing employees to focus on analytical tasks. The Very Group's chief customer and commercial officer Samuel Wright noted that pricing is a key lever in retail, and the partnership will help the company stay ahead of consumer demand. Catherine Frame, director of retail solutions at UiPath, stated that the partnership demonstrates how agentic AI can reshape retail pricing by combining automation with intelligent decision-making.
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