Oppo restructures OnePlus and Realme globally

Oppo is undertaking a major global restructuring of its smartphone brands, BBK Electronics — OnePlus and Realme, due to financial pressures, slowing demand, rising component costs, and geopolitical challenges. According to Bloomberg, BBK Electronics — OnePlus will begin winding down operations in the US and Europe as early as this week, with an eventual exit from India expected by 2027. Realme is reportedly set to exit the Chinese market. Oppo will focus on Central Europe, while Realme will prioritize Nordic countries. The restructuring is driven by weak momentum in key markets, an ongoing trade secrets lawsuit with Apple, and higher memory prices. BBK Electronics — OnePlus has not officially confirmed the plans, but earlier this year Robin Liu stepped down as CEO of BBK Electronics — OnePlus India.