E*TRADE launches spot crypto trading
Analysis based on 6 articles · First reported Jul 16, 2026 · Last updated Jul 17, 2026
The launch signals further integration of cryptocurrencies into mainstream finance, potentially boosting adoption and trading volumes. It may pressure competitors to accelerate their crypto offerings, while the 50-basis-point fee and lack of transfer capabilities may limit appeal to serious crypto users.
Morgan Stanley's Morgan Stanley — E-Trade platform completed the nationwide rollout of spot cryptocurrency trading on July 16, 2026, allowing eligible U.S. clients to buy, sell, and hold Bitcoin, Ethereum, and Solana directly within their brokerage accounts. The service is powered by crypto infrastructure provider Zero Hash, with trades priced at 50 basis points. Crypto holdings are displayed alongside traditional investments but are held in separate Zero Hash accounts not covered by FDIC or SIPC insurance. Transfer functionality is expected later in 2026. The rollout follows a pilot program launched in May 2026 and is part of Morgan Stanley's broader digital asset strategy, which includes launching a Bitcoin ETF, filing for Ethereum and Solana ETFs, and applying for a national trust bank charter. The move puts pressure on other brokerages like Charles Schwab and Fidelity to expand their crypto offerings.
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