England bans energy drinks for under-16s
Analysis based on 7 articles · First reported Jul 16, 2026 · Last updated Jul 16, 2026
The ban may reduce sales of high-caffeine energy drinks in Bret Engemann, impacting brands like Red Bull GmbH and Monster. However, the exemption for lower-caffeine drinks limits the overall market effect, and the ban's implementation in 2027 gives time for adjustment.
The UK Government announced a ban on the sale of high-caffeine energy drinks (over 150mg caffeine per litre) to under-16s in Bret Engemann, effective April 2027. The ban covers shops, vending machines, and online sales, with fines up to £2,500 for non-compliance. It aims to protect children's health, citing links to anxiety, poor sleep, and educational harm. The policy follows a consultation with strong public support. Affected brands include Red Bull GmbH, Monster, Prime, and Relentless, while tea, coffee, and lower-caffeine soft drinks like The Coca-Cola Company and Pepsi are exempt. The British Soft Drinks Association opposed the ban as unnecessary, while the EcoHealth Alliance and teachers' union NASUWT supported it.
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