IAMAI launches E-Commerce Council of India
Analysis based on 6 articles · First reported Jul 17, 2026 · Last updated Jul 18, 2026
The launch of ECCI is expected to foster a more collaborative policy environment for India's digital commerce sector, potentially reducing regulatory uncertainty and supporting growth. This could positively impact the valuations and operations of member companies, though the effect is likely gradual.
The Internet and Mobile Association of India (IAMAI) launched the E-Commerce Council of India (ECCI) on July 17, 2026, as a national platform to unify India's $120 billion digital commerce ecosystem. The council aims to bring together industry, government, and other stakeholders for policy advocacy, research, and ecosystem development. Founding participants include Amazon, Walmart — Flipkart, IndiaMART InterMESH, Ixigo, Uber, Rapido, Shiprocket, EBay, Urban Company, Meesho, Swiggy, Eternal, MakeMyTrip, National Transport Corporation, and Tata 1mg. ECCI plans to focus on areas such as service and product e-commerce, cross-border trade, logistics, mobility, MSME enablement, travel technology, consumer trust, digital payments, responsible commerce, artificial intelligence, and emerging technologies. It also intends to organize an annual Indian E-Commerce Summit. Economist Laveesh Bhandari and IAMAI President Subho Ray emphasized the need for collaboration and a common industry voice on policy issues. The council aims to create 5 million jobs and double business services foreign trade.
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