Laifen launches SE hair dryer at Costco

Laifen, ranked the world's No.1 high-speed hair dryer brand by Euromonitor International, announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations across the U.S., marking its largest U.S. retail expansion to date. The initial rollout includes select Costco locations in the Western U.S., including California, the Pacific Northwest, and the Southwest. The partnership reflects Laifen's continued expansion beyond direct-to-consumer channels as it accelerates its U.S. omnichannel retail strategy. Romeo, General Manager of International Business of Laifen, stated that Costco represents an important milestone in their U.S. retail strategy. The Laifen SE is powered by a proprietary high-speed brushless motor and features an intelligent temperature control system. The product will be available in White at select Costco locations, with additional color options on Costco.com.