Sinch AI Production Paradox report

Sinch AB published its global research report 'The AI Production Paradox' on July 20, 2026. The study, conducted with an independent research institute, surveyed 2,527 senior decision-makers across 10 countries. It reveals a disconnect between executive confidence and operational reality in scaling AI for customer communications: 60% of C-suite executives are very confident in their AI programs, but only 43% of directors and managers share that confidence. Key findings include 62% of enterprises have AI agents in production, 74% have rolled back a deployed AI agent, and 98% are increasing AI investment in 2026. The report highlights that communications infrastructure satisfaction is the strongest predictor of confidence in AI deployment.