SATSA Conference 2026 Programme Unveiled

Southern Africa Tourism Services Association, the voice of inbound tourism in Southern Africa, has unveiled the full programme for its flagship annual conference, Southern Africa Tourism Services Association Conference 2026, taking place from 19-21 August 2026 at Southern Sun Cape Sun in South Africa — Cape Town. The conference brings together an exceptional line-up of business leaders, destination specialists, conservation pioneers, hospitality executives and tourism innovators to explore opportunities and challenges shaping the future of tourism in the region. Key speakers include Marcel von Aulock (CEO of Southern Sun), Adrian Enthoven (Executive Chairman of Yellowwoods and Family Owner of Spier estate), Graham Wood (CEO of South Africa — V&A Waterfront), Alderman James Vos (Mayoral Committee Member for Economic Growth, City of South Africa — Cape Town), Enver Duminy (CEO of Cape Town Tourism), and Rashid Toefy (Deputy Director General: Economic Development and Tourism, South Africa — Government of the Western Cape). Representatives from SANParks, Rhino Africa, Africa s Eden, South Africa — Wesgro, Dream Hotels & Resorts, South Africa — South African Tourism, Nielsen Sports, Londolozi, Wild Wings Safaris, Isibindi Africa Lodges, and Motsamayi Tourism Group will also participate. The programme explores themes such as SANParks at 100, the South African business landscape, South Africa — V&A Waterfront reinvention, destination reinvention, government-industry collaboration, new markets and routes, and reimagining tourism for a more competitive, connected and inclusive Southern Africa. Southern Africa Tourism Services Association CEO David Frost emphasized the need for collaboration, adaptation, and new thinking, while Chairperson Oupa Pilane highlighted the curated sessions aimed at providing practical value and renewed confidence.