ACMA fines Tabcorp $2.7M
Analysis based on 6 articles · First reported Jul 21, 2026 · Last updated Jul 23, 2026
The penalties add to Tabcorp's regulatory costs and reputational damage, potentially affecting customer trust and future marketing effectiveness. However, the amount is relatively small for a large company, limiting immediate market impact.
The Australia — Australian Communications and Media Authority (ACMA) imposed over AUD 2.7 million in penalties on Tabcorp for multiple breaches of spam and telemarketing laws between February 2024 and June 2025. Violations included 351 calls to numbers on the Do Not Call Register, 82 calls outside permitted hours, nearly 4,000 calls without proper identification, and over 217,000 marketing emails/SMS sent to unsubscribed customers. This is the second ACMA enforcement against Tabcorp, following a AUD 4 million penalty in 2024. Tabcorp also entered a court-enforceable undertaking to review its compliance systems.
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