Coca-Cola hikes Diet Coke prices in India
Analysis based on 6 articles · First reported Jul 24, 2026 · Last updated Jul 25, 2026
The price increase reflects how geopolitical disruptions can affect consumer goods through packaging supply chains. The Coca-Cola Company and PepsiCo face higher costs in a key growth market, potentially impacting margins and consumer demand.
The Coca-Cola Company has raised Diet Coke prices in India by over 10% due to supply chain disruptions caused by the Middle East conflict. The war involving the United States, Israel, and Iran has disrupted shipping through the Strait of Hormuz, affecting aluminum can supplies. The Coca-Cola Company is sourcing larger cans from Southeast Asia, resulting in a 13.6% per-ml price increase. The company has also introduced 200-ml glass bottles as a temporary alternative. Diet Coke is predominantly sold in cans in India, making it more vulnerable than other The Coca-Cola Company products. The shortage has sparked a social media trend of 'Diet Coke parties' in India.
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