Greyparrot raises $27M Series B
Analysis based on 6 articles · First reported Jul 28, 2026 · Last updated Jul 31, 2026
The funding signals growing investor confidence in AI-driven waste intelligence, potentially boosting valuations for Greyparrot and similar startups. It may also accelerate adoption of data-driven recycling technologies, benefiting companies like Veolia and Waste management that use such platforms, while pressuring traditional waste management firms to innovate.
Greyparrot, a London-based AI waste intelligence company, announced on July 28, 2026 that it raised $27 million in Series B funding, led by technology investor Omar Mir, bringing its total funding to $60 million. The company's AI systems, known as Analyzers, have detected over one trillion waste objects across recycling facilities in more than 20 countries. The funding will be used to scale Analyzer deployments across North America and Europe, grow its AI and data science teams, and support its goal of abating over one million tonnes of waste by 2030. Greyparrot's technology provides real-time data on waste composition, helping waste management companies such as Waste management, Circular Services, Veolia, Biffa, and FCC improve recovery rates and efficiency. Consumer goods companies including Unilever, L Oréal, and Kenvue use Greyparrot's Deepnest platform for packaging design and regulatory compliance. In a UK first, the United Kingdom — Environment Agency accepted Greyparrot-derived waste composition data for statutory compliance reporting in Q1 2026. The company estimates its network has identified approximately $2.5 billion in recoverable material value, including 17.4 billion PET bottles and 4.2 billion aluminum items. The funding reflects growing regulatory pressure and demand for waste intelligence as a critical infrastructure for the circular economy.
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