Snapshot from Aug 14, 2026 at 07:00 UTC. For live data and tracking: View Live
Events / Technology / Firmable launches MCP server
Tech product launch

Firmable launches MCP server

Analysis based on 6 articles · First reported Jul 28, 2026 · Last updated Jul 28, 2026

Sentiment
20
Attention
1
Articles
6
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The launch strengthens Firmable's competitive position in the B2B sales data market, potentially attracting new customers and investors. It may pressure legacy vendors like ZoomInfo and Apollo by offering AI-native, continuously refreshed data.

Software Sales Technology Artificial Intelligence
Event Summary

Firmable, an AI-native B2B sales platform, launched its Model Context Protocol (MCP) server on July 29, 2026, enabling revenue teams to access go-to-market data directly from AI tools like Claude, ChatGPT, and Cursor. The MCP is part of Firmable Connect, a new hub integrating MCP, webhooks, CRM integrations, and API access. The platform offers five layers: AI-native sourcing, structure at scale, refreshed and verified data, insights at speed, and delivery for action. It includes 540 pre-built skills and prompts, with guardrails like CRM Push Prep to prevent unsupervised writes to CRMs. Firmable is expanding into the US and Canada, building on its base in Australia, New Zealand, and APAC.

Key Actions
80 Firmable launched MCP server
60 Firmable expanded into US and Canada
Entities Involved
priv
Firmable
Firmable launched its MCP server, enhancing its product offering and expanding into North America, which could drive growth and market share.
Importance 100.0 Sentiment 60.0
cnt
United States
Firmable is expanding into the US market, targeting revenue teams.
Importance 30.0 Sentiment 20.0
per
Karthik Venkatasubramanian
As co-founder and CPTO, he announced the MCP launch, highlighting Firmable's AI-native approach.
Importance 30.0 Sentiment 20.0
per
Leigh Jasper
As co-founder and co-CEO, he emphasized Firmable's goal to meet revenue teams in their AI tools.
Importance 30.0 Sentiment 20.0
cnt
Canada
Firmable is expanding into Canada as part of its North American growth.
Importance 20.0 Sentiment 15.0
stock
HubSpot
Firmable's MCP integrates with HubSpot CRM, enhancing its ecosystem.
Importance 20.0 Sentiment 10.0
stock
Salesforce
Firmable's MCP integrates with Salesforce CRM, providing data sync capabilities.
Importance 20.0 Sentiment 10.0
priv
Pipedrive
Firmable's MCP integrates with Pipedrive CRM.
Importance 20.0 Sentiment 10.0
cnt
Australia
Firmable's established base in Australia supports its expansion.
Importance 20.0 Sentiment 10.0
per
Asher Chua
Lead GTM Engineer who will introduce the MCP connector in a webinar.
Importance 10.0 Sentiment 0.0
per
Kieran Krohn
Head of Growth at ScaleStation, provided a testimonial praising Firmable's data quality.
Importance 10.0 Sentiment 0.0
priv
ScaleStation
A Firmable and HubSpot partner, recommended Firmable to customers.
Importance 10.0 Sentiment 0.0
priv
Apollo
Firmable positions itself as a competitor to Apollo, claiming higher verified mobile coverage.
Importance 10.0 Sentiment -10.0
priv
ZoomInfo
Firmable positions itself as a competitor to ZoomInfo, claiming higher verified mobile coverage.
Importance 10.0 Sentiment -10.0
subs
Salesforce — Slack Technologies
Firmable Connect offers webhooks to push updates into Slack.
Importance 10.0 Sentiment 5.0
+ 1 more entities View on Dashboard
Relationships
United States trade rivals ↔ Canada The United States views Canada as a key defense partner but also a trade rival, having imposed tariffs and declined to r
United States related ↔ Salesforce
United States related ↔ Australia
Canada related ↔ Australia
HubSpot related ↔ Salesforce
Salesforce related ↔ Australia
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