GTDC releases distribution research report
Analysis based on 6 articles · First reported Jul 29, 2026 · Last updated Jul 29, 2026
The report highlights the growing strategic importance of technology distributors, potentially increasing investor interest in publicly traded distributors like LG Electronics, Ingram Micro, and TD Synnex. However, as a research publication, the direct market impact is limited.
The Global Technology Distribution Council (GTDC), the world's largest consortium of technology distributors, released a new research report titled 'The Evolving Role of Distribution in Technology Go-To-Market Models', developed in partnership with Channelnomics. The study examines the shift in distribution from a traditional channel intermediary into a strategic operating platform that helps vendors and partners scale, increase support, and overcome complexities associated with innovation such as AI and cybersecurity. Key findings include that distribution can raise execution capability to over 80% across go-to-market functions, and vendors leveraging distribution strategically can achieve 15%-52% cost savings and 4x-8.5x ROI. The report also outlines a vendor playbook for scaling ecosystem execution.
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