Ukraine drone strikes on Wildberries warehouses
Analysis based on 8 articles · First reported Jul 22, 2026 · Last updated Jul 31, 2026
The drone strikes on Wildberries warehouses have disrupted Russia's largest e-commerce platform, potentially causing billions in losses and affecting hundreds of thousands of small sellers. While the direct impact on the broader Russian economy is considered relatively slight, the attacks have increased uncertainty and could pressure online retail growth and consumer confidence.
In under two weeks, Ukraine has conducted a series of drone strikes on logistics facilities of Wildberries, Russia's largest online retailer, hitting over a dozen depots across Russia and Crimea. The campaign began on July 18 with strikes in Elektrostal and the Tambov region, and has since expanded to Krasnodar, Stavropol, St. Petersburg, Leningrad region, Simferopol, Penza, Sarapul, Volgograd, and Zelenodolsk. At least nine people have been killed and scores injured. Ukrainian President Volodymyr Zelenskyy has said the facilities supplied gear and technical components to Russia's military, while Kremlin spokesman Dmitry Peskov denies this and accuses Ukraine of striking civilian targets. The attacks have caused significant damage to Wildberries' infrastructure, with estimates suggesting losses of goods could reach $3 billion. Wildberries has begun reimbursing affected sellers, distributing funds to over 97,000 businesses, and has offered support measures such as storage fee discounts and loans. The strikes have also impacted small businesses and are seen as undermining Russian public morale, bringing the war closer to home. The parent company Ozon saw its shares drop 12% following the initial strikes.
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