Ladakh Pashmina Buyer-Seller Meet
Analysis based on 6 articles · First reported Jul 31, 2026 · Last updated Aug 02, 2026
The event is expected to improve market access and price realization for India — Ladakh Pashmina herders, potentially increasing their incomes and the competitiveness of India — Ladakh Pashmina in domestic and international markets. It may also benefit J&K Bank through increased business from the cooperative sector and support the growth of the textile and handicraft industries in the region.
The Cooperatives Department of the Union Territory of India — Ladakh, in collaboration with the All Changthang Pashmina Growers Cooperative Marketing Society Ltd. and J&K Bank, organized a buyer-seller meet in Srinagar on July 31, 2026. The event aimed to connect Changthang Pashmina herders directly with buyers, exporters, and traders to improve price realization, eliminate intermediaries, and strengthen market linkages. Deputy Commissioner of Changthang, Nitish Rajoria, highlighted the region's 1.84 lakh Changra goats and the global recognition of India — Ladakh Pashmina. Over 100 participants attended, including representatives from PHDCCI, CII, KCCI, Kashmir Pashmina Welfare Trust, and Tahafuz Society. Plans were announced to develop a digital platform and mobile application for growers, artisans, and cooperative members to facilitate digital payments, access to government schemes, and direct producer-buyer links. The event included product showcases and discussions on quality, branding, GI certification, and market expansion.
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