Snapchat stops recommending AI-generated videos

Snap Inc., the parent company of Snapchat, announced on July 31 that wholly AI-generated videos will no longer be eligible for recommendation in Spotlight, its discovery feed for trending vertical videos. The policy aims to reward authentic creativity and prioritize human-made content, while still allowing creators to use Snapchat's AI tools to enhance or edit original footage, with transparency indicators. The move is part of a broader industry trend where platforms like LinkedIn, Google — YouTube, Substack, and ByteDance — TikTok Shop are tightening policies against low-quality AI-generated content, often called 'AI slop.' LinkedIn introduced a reporting button and classifiers to reduce AI slop, Google — YouTube updated monetization rules to block payouts on generic AI content, and Substack launched an AI-detection tool. The EU AI Act transparency provisions took effect on August 2, requiring labeling of AI-generated content. Snapchat's decision reflects growing concern about the flood of synthetic content and its impact on user trust and creator incentives.