GreenCore launches Agency Partner Program
Analysis based on 9 articles · First reported Aug 01, 2026 · Last updated Aug 01, 2026
The launch positions GreenCore Solutions Corporation as a key enabler in the emerging agentic B2B procurement market, potentially driving new recurring revenue streams for advertising agencies and expanding GSC's market reach. The program could accelerate adoption of AI agents in CPG and retail grocery procurement, impacting the broader advertising and consumer goods industries.
GreenCore Solutions Corporation (GSC) announced the launch of its Agency Partner Program (APP), a white-label partner program that enables advertising agencies to offer AI-agent-driven B2B procurement services to their Beauty & Personal Care (BPC) and consumer packaged goods (CPG) clients. Under the program, GSC white-labels its AI Agents, CPG Knowledge Graph, and per-client telemetry under the agency's own brand, while GSC manages the backend services. The program leverages the MCP and A2A protocols and runs on Microsoft Azure, with four MCP servers covering catalog, procurement, telemetry, and partner functions. GSC claims to handle 9.5 million AI agent transactions per month, representing an estimated 15-20% of global agentic grocery procurement traffic. The program launches initially in London, Paris, and Mexico City, with plans for 50 markets. GSC also operates an Asia-Pacific joint venture, GSC Agentic Pty Ltd, headquartered in Sydney, Australia. The announcement cites Gartner projections that by 2028, 90% of B2B buying will be AI-agent intermediated, and Cloudflare data showing agentic traffic now exceeds human traffic on the open internet.
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