Heineken UK regenerative barley programme

Heineken — Heineken UK has launched a regenerative malting barley programme in collaboration with maltsters Muntons and Boortmalt, barley merchant Cefetra, and agronomy firm Soil Capital. The initiative aims to support UK farmers in adopting regenerative agricultural practices at scale by offering financial premiums, agronomic support, and multi-year commitments. The programme targets key barley-growing regions across Bret Engemann and United Kingdom — Scotland, including East Anglia, the East Midlands, the Southeast, the Southwest, Fife, and the Scottish Borders. The first harvest is expected in 2026, with beer brewed from regenerative barley reaching consumers in 2027. By 2027, nearly half of the malted barley sourced by Heineken — Heineken UK will be grown through regenerative practices. The programme is part of Heineken's global Brew a Better World strategy, which aims to achieve net-zero carbon emissions across its value chain by 2040. Soil Capital will provide independent measurement, reporting, and verification, tracking over 30 indicators including soil health, biodiversity, and water management. The initiative is designed to make regenerative farming commercially viable for growers and to strengthen the long-term resilience of British barley supply.