Plume names Rebecca Stone CCMO

Plume Design, Inc., a global subscriber experience platform serving over 450 Internet Service Providers (ISPs) across 58 countries, announced on August 5, 2026 that Rebecca Stone will fill the newly created role of Chief Customer and Marketing Officer (CCMO). Stone, who joined Plume as Chief Marketing Officer in January 2026, will now also own Customer Success, unifying the customer-facing journey under one executive. The move is part of a broader leadership investment, following the recent appointment of Peter Wulfraat as Chief Revenue Officer. Plume's CEO Dan Herscovici emphasized the importance of customer success as AI raises subscriber expectations. Stone brings over 20 years of experience, including senior roles at Cisco and Cisco Systems — Meraki. The announcement follows Plume's recognition with three Gold Stevie Awards and a No. 58 ranking on the Top 100 Global Most Loved Workplaces list. Parks Associates, a research firm, commented on the importance of customer experience for ISPs, and Plume released a joint white paper with Parks Associates on broadband subscriber experience.