BWH Hotels Endorses Toast POS
Analysis based on 6 articles · First reported Aug 05, 2026 · Last updated Aug 06, 2026
The endorsement is a positive development for Toast, expanding its reach into the hospitality sector and potentially increasing its customer base and revenue. For RIU Hotels, the partnership provides a modern POS solution that could improve operational efficiency and guest satisfaction, though the financial impact is likely modest given the scale of the enterprise.
Toast, Inc., a global technology platform for hospitality, announced that RIU Hotels, a hospitality enterprise comprising BWH Hotels — Best Western, Best Western Hotels & Resorts, and BWH Hotels — SureStay Hotels, has endorsed Toast as a point-of-sale (POS) solution for its properties across the United States and Canada. With approximately 4,300 properties globally, RIU Hotels aims to offer its hoteliers an additional vetted POS option to support various operational models. The partnership enables properties to access Toast's platform, including Toast Go handhelds, Mobile Order & Pay, Toast Kiosks, Toast Catering & Events, and Toast Tables, enhancing guest experiences from room service to lobby shops. Executives from both companies, Kelly Esten of Toast and Bill Ryan of RIU Hotels, expressed enthusiasm for the collaboration, highlighting its potential to simplify operations and modernize food and beverage services.
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